The “Green Newspaper” was invented by the publisher of the famous Japanese daily, The Mainichi Shimbunsha. Published for “Greenery Day” on May 4, 2016 the special edition dedicated to environmental news was printed on 100% biodegradable paper with plant-based ink, and embedded with seeds that, when planted, would grow into flowers to attract butterflies and other pollinators, or herbs to eat. The publisher instructed people to tear the discarded newspaper into small pieces, plant the shreds in soil, and then water the container as they would any plant.