Sounds Right is a new music initiative to recognise the value of nature, prompt conversation, raise funds for conservation through an innovative mechanism, as well as inspire millions of fans to take action. By simply listening to a Sounds Right track on various music streaming platforms – pure nature sounds or human artists featuring NATURE – music fans will directly protect the environment through a portion of royalties being disbursed to high-impact conservation initiatives.

It is an initiative of the United Nations Museum – UN Live, developed and delivered in close partnership with musicians, creatives, nature sound recorders, as well as environmental organisations, campaigns and global advocacy.

Like all other performers, nature also has its official pages on music platforms. One of them is Spotify, where nature, according to current data, attracts over 2.5 million listeners per month.